At Principle42, we believe clarity creates momentum. Our mission is to help organizations from ambitious startups defining their place in the market to enterprises navigating large-scale transformation, move forward with purpose and precision.
We specialize in turning complexity into clarity. Through product strategy audits, go-to-market acceleration, and fractional product leadership, we help teams focus on what matters most. By balancing vision with execution, we ensure that strategies don’t just live in decks, they become real outcomes that drive growth, efficiency, and measurable impact.
WHY PRINCIPLE42
Principle42 was born from the way I’ve approached both life and work. Throughout my career, I’ve been drawn to solving complex problems and helping teams cut through the noise to focus on what really matters. The best outcomes came when we applied discipline, clarity, and curiosity to the challenge at hand.
The name itself reflects that philosophy. Principle represents the values and focus that guide decisions. 42 is a nod to Occam’s Razor, the belief that the simplest solution is often the best and to “The Hitchhiker’s Guide to the Galaxy”, where 42 is the answer to the ultimate question of life, the universe, and everything.
about Evan cover
Evan founded Principle42 after more than 25 years leading product strategy, innovation, and growth across industries. He’s helped launch new products that reshaped markets, scaled strategies that generated tens of millions in revenue, and guided teams through transformations that made them faster and more effective.
One of his cardinal learnings is that clarity and focus create the conditions for success. When teams know what matters, when processes are streamlined, and when strategies are executed with discipline, results follow. Principle42 is a reflection of how Evan lives, leads, and works with others: simplify the complex, seek clarity, and move forward with momentum.
Founder
- Drove $50M+ in new revenue through product vision and market expansion.
- Increased product availability by 50% while achieving 59% profit margins.
- Built global digital ecosystems generating $100M+ in revenue.
- Founded and scaled the first Social CRM for the beverage industry, serving 4,000+ clients.
- Led multiple cross-functional teams to streamline processes, improve culture and efficiencies.
